Brian Van Hecke | Founder and CEO, Curated Wellness & OnSite Media

Brian Van Hecke is the founder and CEO of Curated Wellness, a virtual nutritional therapy practice and members-only supplement platform serving 35,000 members nationwide. Driven by his own ongoing health journey and a mission to reduce confusion in holistic wellness, he built Curated Wellness to make individualized practitioner guidance and professional-quality products more accessible.

From Scaling Tech to Disrupting Wellness

Before entering the wellness sector, Brian built a decades-long career in finance, consumer technology, and entrepreneurship. He began at Citibank in New York City, spent nearly a decade at Bose Corporation, and went on to build technology businesses including SoundTube Entertainment and OnSite Media. At SoundTube Entertainment, he led the company to become a multiple-time winner of the prestigious CES Innovation Award.

Currently, Brian serves as the Founder and CEO of OnSite Media alongside his work at Curated Wellness. Under Brian's leadership, OnSite Media earned recognition as a Deloitte Technology Fast 500 company in 2017 and appeared on the Inc. 5000 in 2016, 2017, and 2024. Now, he has applied his tech-scaling expertise to Curated Wellness, driving the company to rank No. 191 on the 2026 Inc. 5000 list.

Brian brought his experience selecting reliable technology, serving customers across multiple locations, and building teams that deliver consistently at scale into the wellness industry. He recognized that the same principles of curation and system-building used in tech could solve the overwhelming, fragmented nature of direct-to-consumer health. Instead of offering an endless, confusing catalog of products, he built a digital ecosystem rooted in a "food-first" philosophy. It pairs a strictly vetted selection of professional-grade supplements with the practical support and expertise of trained Nutritional Therapy Practitioners.

Education & Personal Life

Brian holds a Bachelor of Science from the University of Vermont, where his interest in health and wellness deepened, and an MBA from the University of North Carolina. Originally from Dayton, Ohio, he credits the city's culture of hard work and ingenuity as an early influence. Outside work, Brian is a father of two boys. He enjoys cooking, spending time outdoors, coaching youth sports, and visiting local farmers markets.